Update on my post about how Taco Bell is using social media as an integrated part of their response to a lawsuit which raised severe allegations against them.
On April 19 the plaintiff dropped her lawsuit. The law firm claimed that the restaurant chain revised the marketing and product disclosure.
Taco Bell has a quick response saying they changed nothing in their recipe, paid nothing to the plaintiff, and did not make a settlement.
Their use of social media is what’s of most interest to me.