Here are two articles for your consideration. The first illustrates the idea that if you have a recognizable brand and you want to keep it for a long time, you probably ought to defend it. The second addresses the issue of how to hold organizations accountable for the context of outcome measures, in other words whether they are actually having any impact in the world.
5/7 – Steve Nardizzi at Huffington Post – Protecting the Nonprofit Brand – The CEO of Wounded Warrior Project gives a very persuasive explanation why WWP pursued litigation against charities that got too close to their name and their logo. If you’re building for the long-term and you want to have an impact for decades into the future you need to do a some things different from if you have an extremely short-term focus.