That is a major issue for Mr. Dan Pallotta. He suggests the excessive focus we as a society have on rating the effectiveness of NPOs by “overhead” ratios and our intolerance for NPOs paying market salaries are restricting organizations from getting the money to have the full impact they could have.
I read two articles by Mr. Pallotta on the same day. Please check them out.
Why Can’t We Sell Charity Like We Sell Perfume, from the Wall Street Journal.
Charities Must Battle Public Misconceptions About Overhead Costs, from the Chronicle of Philanthropy.
In the WSJ article he says:
We have two separate rule books: one for charity and one for the rest of the economic world. The result is discrimination against charities in five critical areas.