How to get 20 co-workers fired – today’s lesson on how NOT to use social media

Seems that a fellow who was doing some marketing work for Chrysler sent out a tweet criticizing the driving skills of Detroit drivers and threw in an obscenity for spice.  He sent the tweet while stuck in traffic. 

Unfortunately, he accidentally used the Chrysler brand twitter feed instead of his personal twitter account. 

Oops.

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To drop your web site or not drop your web site – it depends on your assessment of risk

Looks like I’ve taken both sides of this issue: suggesting you drop your web site and put all your effort into developing a Facebook ‘page’ on this post, and then saying taking that approach is such a significant risk that you should seriously consider not doing so on this post.

Which is it?  (more…)

On being trapped by your technology provider – 3

There are new risks to go along with all the great technology we have available today.  Previously discussed the risk of not owning your domain name and being trapped by your tech provider.  This post goes the opposite direction of discussing the risk of getting shut down by your social media provider.

Illustration 3 – being shut down by your social media platform  – don’t put all your eggs in one basket

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On being trapped by your technology provider – 2

Along with the incredible opportunities from wonderful technology we get some unusual risks.  Previously discussed the risk from not owning your domain name and the chance you could wind up without the ability to use it.

Illustration 2 – being stranded by changes made by your vendor (more…)

Identify the risks in using Social Media and manage them

It is obvious to me that most ministries and businesses should be in social media because of the tremendous potential to further your mission or revenue stream, so the issue is pretty much resolved on whether to move forward or not.  The next issue is to identify the risks in moving forward because there are risks.  The action steps are then to manage those risks. (more…)

“The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate”

The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate – Clara Shih – ISBN 978-0137085125

From the cover:  “Whether you know it or not, Facebook and Twitter are transforming your business in profound and significant ways. (more…)