Got a good laugh at myself looking at my blog while drafting a different post. Here are two consecutive posts:
What made me laugh is the first post says that essentially all businesses and ministries should get involved in social media while the second post tells the story of a small publisher that destroyed itself through very serious mistakes in e-mail and on-line posting which was followed by worse mistakes handling the social media. Wow, Jim, I hear you think, get active with an on-line presence so you can destroy yourself – sounds like a great strategy.
Actually the message is figure out how to work with social media, get involved, and behave yourself. Then you can have a great time.