Previously mentioned that in 2012 California charities retained 37% of the total proceeds raised by telemarketing firms. In New York, the percentage going to the charities was 38%.
The Michigan Attorney General released their report on telemarketing campaigns in the state for 2013 –
Percentage of total amounts raised going to charities averaged 38%. This is an increase from 35% in 2012.
The AG’s report can be found here. Glance through it to see some of the big names in the news.
I noticed one fundraiser that is often in the news had results that ranged from 15% to 20% of the funds going to the charity. One fundraiser I tend to trust that calls me frequently on behalf of a charity I support forwards from 20% to 50% to their clients. I will continue to decline those phone solicitations.
Craines’ Detroit Business describes the Report: 38% of donations solicited by professional fundraiser reach charities.
Here’s my recap of info from state AGs for the portion of telemarketing proceeds retains by charities:
- 2012 2013 state
- 37% California
- 38% New York
- 35% 38% Michigan
(h/t: tweet from Brian Mittendorf @CountingCharity)