The power of data-mining – calculating which customers are newly pregnant

Have a post at my other blog, Outrun Change, describing the power of data-mining.  Target is looking at their customer sales database to determine who is in the early stages of pregnancy so those mommies-to-be can start getting coupons for baby stuff.

See Predicting who is expecting by their shopping patterns in the second trimester – the power of data.

Might be a bit weird if you haven’t quite yet announced the good news to everyone.

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