It is amazingly easy to create video content

Tech tools available today make it easy for a novice to create usable videos. No one will confuse what you create with what comes out of Hollywood or Madison Avenue, but it won’t cost thousands of dollars per minute of content either.

To show how easy it is, I’ve accumulated several of my videos and briefly discussed them on my other blog, Outrun Change:

Here is my most popular video, with over 3,600 views:

[youtube=http://www.youtube.com/watch?v=1qeibzgSemY]

Making videos is incredibly easy. I hope my simple efforts will encourage you to try it yourself.

Keep in mind I’m working with a point-and-shoot camera, have zero editing experience, and possess a level of creativity that is only slightly higher than the average accountant.

Equipment that is not cheapest on the market, some minimal experience, and measurable levels of creativity combined with the astounding tools available today would result in great video for your organization.

Jump in, the water’s fine!

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