Previous post discussed explained that is a major point by Mr. Dan Pallotta in two articles he wrote:
- Why Can’t We Sell Charity Like We Sell Perfume, from the Wall Street Journal.
- Charities Must Battle Public Misconceptions About Overhead Costs, from the Chronicle of Philanthropy.
His main point is the excessive focus we as a society have evaluating organizations based on their “overhead” ratios and our intolerance for NPOs paying market salaries. The unintended consequence is that we are restricting organizations from getting the money to have the full impact they could realize.
Action plan
Posted by Jim Ulvog 